Our services offered

Our core disciplines

Live-Webinar 31.05. / Thema: Analytics im Dialogmarketing - Tableau im Einsatz

In 60 Minuten gibt die Global Group die wichtigsten Antworten wie sie tiefgreifende Customer Insights generieren und diese Erkenntnisse gewinnbringend im Dialogmarketing nutzen können


Global Group Dialog Solutions AG becomes part of Bisnode Group.

This acquisition is a key element of Bisnode's strategy to extend their commitment in consumer data and analytics in Europe.


Bisnode Marketing GmbH

Bisnode Marketing GmbH is one of the leading full-service marketing provider in the German-speaking countries for holistic customer and prospect management. We manage customer and prospect communication across multiple channels to utilize identified areas of potential turnover in a performance-oriented manner –B2C and B2B. Use our experience from 5 disciplines - data management, customer insight analytic, program management, campaign implementation and processes & systems – as a complete solution or additional individual service for achieving your aims. 

Source: Global Group - data analysis department

New customer acquisition

Success = when efficiency and quantity match up

Would you like to better utilize your market potential? Bisnode Marketing GmbH will support you with all lead-generating measures for efficiently acquiring new customers across media. With the help of micro-geographic data, we identify achievable potential for new customers and make their contact details available to you for various communication channels. We manage campaigns systematically and in a value-oriented manner, including tests, measurements and subsequently campaign optimizations. This means more profitability and success for you across all processes of the new customer business.


All service for new customer acquisition

Source: IBM CMO C-Level Study

Managing existing customers

Success = when loyalty and profit increase

Would you like to realize higher revenue with your existing customers? By combining and structuring customer-relevant data from multiple sources, we create a comprehensive base for this purpose. We analyse these data, identify valuable customer segments and develop tailer-made contact strategiesaccross all relevant channels. We measure your actions on their success and manage further communication based on these results.



All services for managing existing customers


Quelle: Adobe Digital Index Report


Success = when customer knowledge earns money

Do you have sufficiently broad customer knowledge for increasing your online revenue? The success factors in e-commerce lies above all in systematic, data-driven communication with new and existing customers via all relevant channels, as well as in optimal shop design. For this purpose, Bisnode Marketing GmbH offers you all services as complete or individual solutions, depending on your requirements – from generating customer insights, to designing all communication measures, to measuring success and optimizing systems.


All e-commerce services

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