Systematic customer relationship management

Systematic customer management is a decisive factor for your success: CRM strategies and processes consistently oriented towards your company objectives ensure success. It also creates the basis for effective segmentation of your customers according to relevant criteria to manage, optimize and control your customer life cycle management.

 

Win market share with CRM-based communication

More and more companies are relying on CRM to improve their customer relationships. Complexity or lack of resources can impact the exploitaiton of the full potiential. Make sure that detailed customer knowledge, consistency and clear CRM processes will deliver far better results. 

Source: Adobe Digital Index Bericht

More efficiency through strategic customer segmentation

Today, companies need to be more focused on the individual. But which customers are worth the energy ? Let us help you. Our analysts screen your customer data, enrich where appropriate and allocate it to specific customer segments on the basis of socio-demographic and regional characteristics. 

The result is a detailed glimpse into your customer structure and is the basis for developing accurate contact strategy.

Relevance via value based and customer life cycle contact strategy

Depending on the segment, we will work out a concrete contact strategy for your standard communication and automated campaigns – with or without event trigger actions. Here, we include all relevant online and offline marketing and contact channels. 

 

Optimize systematically: data segments, campaigns, success
Choosing the direct approach means defining the objectives. Would you like to optimize customer service, increase cross and up-selling, keep customers (retention, churn prevention) or reactivate lapsed customers (win-back)? Then maximize your full potential and use our competence in all areas, from data analysis, to measuring the success of campaigns and even permanently optimizing program management. No matter which aim you are pursuing, we possess the strategic and technical know-how to communicate the right message to individuals successfully via relevant channels.

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